Garnier (French pronunciation: [ɡaʁnje]) is a mass industry cosmetics label of L'Oréal that produces hair-care and skincare. The company started as Laboratoires Garnier in 1904, and was acquired by L'Oréal in the 1970s.[1] Current product lines incorporate Fructis shampoos and conditioners, and Nutrisse hair color.[2] Garnier is sold in numerous countries wordwide, with specific catalog targeted for different skin types and nationalities.[3][4] This summer, Garnier combined with TerraCycle to promote upcycling of product containers as well as the introduction of biodegradable goods. AGENDA

Garnier is a trademark L'Oreal that produces hair care products, including the Fructis range, and products under the name, Nutritioniste, that are sold around the world. L'Oreal entered in India in 1992 using its Garnier Ultra Doux range of shampoos. Garnier accounts for practically 90%of the company's turnover in India. Having entered the region in 1992, the company been huge in its strategies by moving out Garnier Colour Naturals, a cheap hair dye developed specifically for the Cookware nation.

Sales campaign

Viral Marketing Policy

Viral marketing identifies any technique that encourages individuals to spread a marketing message to others, resulting in the potential for dramatical growth inside the message's publicity and effect. Contest

Presented the aspect of five time's stronger locks and the organization had a braid competition where consumers could register on a site and create a knot on the Fructis braid, as part of their entry into the competition. Endorsement By simply Bollywood Stars

Company features chosen a prominent and internationally popular Bollywood encounter Kareena Kapoor to give hair-care tips to the customers. Kareena Kapoor has been chosen for Garnier endorsement due to her recognition and her confidence and to help make it it more reachable for the youths of India. Demographic Segmentation


Men- Garnier MEN

conditioners, along...



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